VIREO

The VIREO project implements an integrated digital solution designed to address the challenges faced by professionals and enterprises in the News and Media industry. With the rise of alternative news sources like social media, the industry requires quick and efficient publishing strategies combining text and visually appealing images. However, the manual task of selecting suitable photos takes time and effort. VIREO leverages AI techniques, including text and image analysis and matching processes, to automatically recommend a collection of images that can accompany an article. By doing so, VIREO aims to enhance media consumers’ reading experience, engagement, and recall while maximizing productivity for professionals.

The media ecosystem is constantly evolving, driven by technological advances and the dominance of social media as the primary news source, especially among young audiences. Professionals in the industry face the challenge of publishing rapidly on various platforms while incorporating engaging visuals that capture the essence of the news. The need for quick image selection complements existing tools for cross-posting and fact-checking. VIREO’s core objective is to develop an integrated digital solution that recommends images based on content analysis, using AI techniques in near real-time. By enabling journalists and content creators to select appealing images quickly, VIREO aims to create captivating stories and improve the overall reading experience for media consumers.

VIREO contributes to the AI4Media ecosystem and objectives in several ways. Adopting cutting-edge technologies and AI advances addresses a key challenge in the media sector while expanding the network of AI stakeholders across Europe. The project focuses on applied research and innovation and embedding European values of ethics and trustworthiness in AI deployments. VIREO’s deployment of AI-driven innovative digital solutions enriches the technological tools available on the AI4EU platform. By tackling the challenge of recommending images to authors based on content analysis, VIREO leverages AI techniques and improves the media experience for stakeholders while strengthening EU competitiveness in the AI domain and expanding the community for Media AI research and innovation.